This information is intended for those of you that want to avail of the many affiliate marketing opportunities on the internet. In order to sell products you will need a website and web hosting for your website so below is some general information on the different terms you might come across.
If you think of your website as a house that you're building, you can think of web hosting as the land you need to build that house upon. This is where you put all the components that make up your house, or in this case, the files that make up your website.
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These files can include HTML pages, image files, music files, video clips, and flash files. The web hosting company sets aside space and resources on a special computer called a server, for your website.
This server is a specialized computer that is always on, always connected to the internet, and specifically designed to "serve up" your files to visitors of your website over and over. Because there maybe thousands of files on a server, a good web hosting company only uses the best, fastest servers to handle this load.
In addition to hosting space and the data transfer bandwidth needed to serve files, better web hosting companies will also provide you with tools and features such as a control panel, to manage files on your server similar to how you manage the files on your computer at home or at work. You can also get site builders to help create your website, email accounts, database and software that you can quickly and easily install as part of your website.
Before you start to write your website, you will need somewhere to put them and an actual address at which they can be found. As we now know, the place where we store them is called our host and our address we type in to find our website, is called a URL or Domain name.
There are a variety of extensions you can have on your domain name. For instance .com .net .org .info .co.uk .au .ue. .us etc. Getting a domain is really easy.
Domains are important because once you have your domain name it's not changeable. If you want a different name, then you have to buy another one. Make sure you pick the right one for your site. The absolute best part of a domain is that you own it.
Another great advantage of having your own domain name is being able to host your own e-mail account. The difference between this sort of e-mail and one of the free ones who may be experienced with, is your e-mail address will be you@domian.com where you get to choose the domain name.
As you see this will be far more professional when needing to email someone through business dealings, than the cheap and easily available free e-mail accounts.
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Web Space: The amount of Disk space you are allocated on our server. This is where your site is stored, along with your email, visitor logs, mysql databases etc.
Bandwidth: The amount of data transfer you are allowed per month. For example, a Business Hosting option would allow approx. 1500 MB (One and one half GIGABYTES) per month. This generous amount of bandwidth will be more than enough for most small to medium sized web sites.
POP 3 Email: You get your own mail server included (mail.yourcompany.com) and you can set up your email addresses (you@yourcompany.com).
E-mail Forwarders: You can have a copy of any email you receive sent to any email account of your choosing.
Mailing Lists: Software that allows you to send email newsletters to your subscribers.
Sub-Domains: Allows you to set up different sections of your site as a separate domain (E.G. http://somesection.yourcompany.com)
CGI Bin: You need a CGI Bin to run CGI and Perl programs, such as Contact forms etc.
Before you even start trying to get traffic to your website you must do accurate keyword research. If you don't get this section right your website will always be crippled, and making a good profitable business from it will be hindered from the start. Learning this is the difference between profit and non-profit.
Remember that even though you may have already picked the niche you want to promote, there is much more to it than that. Every single niche has its sub niches, and while the main niche may seem to be non viable, it might turn out that a sub niche would be incredibly profitable.
You will need to do at least some basic research to find out which sub niche to promote. What you need to find is the most searched niche/sub-niche keywords, with the least amount of competition for it.
The best tool I've found for this is Google's keyword Tool, it's free and in my opinion the most accurate available. Go to Google's keyword tool and type into the search bar your main broadest keyword. Google's keyword tool will then show it's list of possible sub-niche keywords for you to use, and the amount of searches they are receiving each month.
You want to look for keywords that have an average number of searches. If they're very popular, and have millions of searches, you can bet there are already sites competing for that traffic. Look for keywords that have around 1000 to 5000 searches per month.
SEO, or search engine optimisation as it is more commonly known, is the process of writing for a website so the search engines will like it and therefore send more traffic.
By getting more website traffic (viewers)
we have more chances of converting people into purchases per day. As
I said earlier in the guide you should make sure that your URL includes
your main keywords because if you don't do this you'll be at a
disadvantage to sites who have. Try not to have to a one page website,
as Google is less likely to trust that a one page website holds any
true value for visitors and is
more likely to think you're a scammer.
Try not to overuse your primary keywords
as there is a also danger of being seen as a keyword spammer. Try to
use several of your
main keywords, because the search engines are clever enough to know
that keywords are also interconnected to others within their group.
By combining several keywords on your website, instead of focusing just around your primary keyword, the website will look far more genuine. This will not only be true to the main search engine Google, but also to the public and the other lesser search engine.
You should try to make your website have at least three pages. This is quite important due to how it reassures people viewing your website that it is genuine, and also because you can optimise different web pages for different keywords.
These are the various techniques I use for social marketing, and some of the many techniques for each individual social network. While you may already have profiles created for some of these different social networking platforms these will not be of any use, as they will not be keyword relevant to your niche's.
The primary reason we have to create new profiles, is to make sure that links coming from our profiles are especially relevant due to coming from website's that are based around similar keywords. Also our social networking sites will rank in the search engine independently for the keyword terms, and help you to channel more traffic to your main website.
Usually when making profiles, you will have to enter the URL of your main website. These will be high PR Backlinks so are important to the search engines. Make sure you don't forget to do them or your leaving money on the table.
Your main goal for social marketing is to add as many friends and followers as you can to your profiles. Then to send as many of them messages and broadcasts as you can. Include your URLs as often as you can because we really want those back links.
Article marketing is the name given to the method of generating free website traffic by writing articles and submitting them to article directories.
The basic layout of an article is Title, Article, Keywords and Resource Box. Most of these are self evident, but the resource box is where you put an anchor text link to your main website, and this is the only bit that actually helps us.
When writing an article, its important to be aware that the article is for passing on free information but the resource box is for promoting your site.
We need correct keyword research if we are hoping our articles are going to be providing us with good quality links. The more important the article directory is, the more pages they will have showing links to our article. As we talked about earlier, it's not just the amount of links pointing to our website, it's also whether they appear relevant to our niche and how many links they have pointing to them.
While your article will usually have a space to put keywords, you need to make sure your keywords are included in the body of the text. You should be aiming for 1%-5% of your text to be your primary keywords.
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E-mail marketing can be a powerful tool in bringing members back to your web site and giving them other valuable information. A lot of web sites have a monthly newsletter where they can keep their users informed of what is going on with their web site as well as promote other services and other web sites they might be interested in.
I have seen the power of E-mail marketing in getting more traffic to web sites. If you are able to send out a monthly news letter for your site, you can always add in other web sites that you own to drive more traffic to them. The synergy by this makes your other web sites more popular as well.
I use AWeber for my E-mail Newsletters they are easy to use and very cost effective.
If you want to increase the number of potential customer visits and make your site a success, getting listed in these search engines is a must! Our Submission Experts will manually submit your site to the top search engines for you.
